Kako ustvariti digitalno platformo za prihodnost in rast?
At an intimate lunch in the heart of Munich’s Tech Region at Boque auf Croque, we gathered together 30 influential leaders and disruptors to discuss how composable technologies are quickly transforming what is possible for brand customer experiences, driving revenue growth and scalability, securely and faster than ever before.
What role does composable technology play in the differentiation of online sales?
Vanja Medakovic highlighted the benefits of consolidating multiple brands onto a single platform. “By using the same technology and sharing costs, we are able to serve a diverse range of customers, including luxury and camping brands. It’s really important to plan and invest upfront for long-term cost reduction. Maistra’s website is the primary channel for direct sales, and everyone involved, including guests, clients, and partners, is satisfied with the results.
“Our revenue has increased significantly, surpassing our initial goal of a 5% conversion rate increase with a remarkable 12% improvement.”
What does it mean to have the flexibility to change the purpose of the web properties and digital problems without having to change the whole stack?
Urban Pfeifer gave an example of when he and his team were developing a CMS for a client who wanted to see progress in real-time. “Despite facing challenges with multiple languages and time constraints, we were able to deliver the project on time due to automated processes and flexibility. The client urgently requested to go live earlier than planned, but we still managed to achieve this without any issues, without any administration or copying databases.
Ultimately, it’s about flexibility and the ability to choose tools freely.
What are some of the challenges of adopting headless technology, taking into account buy-in from the organisation, technical debt, and exisiting systems across the board?
Ralph Urmel: “There is still a way to go in terms of education and getting people up to speed with composable. We had a workshop last week with one of our commercial IT teams. I walked them through a project for a setup, and why we made these decisions and why we opted to composable, and it was like opening up new worlds for everyone in the room. It can be challenging to get buy-in from stakeholders—I’m the only advocate in a big company and I can only do so much! But I have noticed a shift where people are much more open to talking about these technologies and learning from their experiences of it.”
“A technology agnostic approach is the most powerful for me, because I don’t need to brag the technology—I talk about business KPIs!”
In summary, composable technology plays a significant role in the differentiation of online sales. By consolidating multiple brands onto a single platform, companies can serve a diverse range of customers while reducing costs. This approach has led to increased revenue and improved conversion rates for businesses like Maistra.
Flexibility is another key advantage, as it allows for changing the purpose of web properties and digital projects without overhauling the entire technology stack. This flexibility was demonstrated in the successful development of a CMS that enabled real-time progress tracking and an early launch for a client.
